Agritourism Market Is Anticipated To Experience Significant Growth Owing To The Growing Popularity Of Farm-Based Recreation Activities
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Agritourism Market |
The agritourism farm stay industry offers visitors the
opportunity to experience life on a working farm. It allows tourists to
participate in various farm activities like haying, harvesting, milking
animals, feeding livestock, and interacting with farm animals. Farm stays have
become popular as they provide a way for city dwellers to reconnect with nature
and escape from their hectic schedules. Key attractions of an agritourism farm
stay include picturesque rural settings, tasting or purchasing farm-fresh
produce, participating in farm-based educational/recreational activities, and
enjoying country-style accommodations.
The Global agritourism farm stay market is estimated to be valued at US$ 17.51 Bn in 2024 and is expected to
exhibit a CAGR of 11% over the
forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Agritourism
Market Share are Field Farm Tours Limited, Farm to Farm Tours, Bay Farm
Tours., Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel.,
Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De
Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm, Harvest Travel
International, Farm to Farm International, STA Destinations, Stita Group,
Select Holidays, and Agritours Canada Inc. These key players are focusing on
expanding theirfarm stay offerings and destinations globally to tap rising
demand.
The growing popularity of experiential tourism is a major opportunity in the
agritourism farm stay market. Tourists are exhibiting strong interest in
learning about local culture and heritage through interactive experiences.
Agritourism farm stays allow visitors to immerse themselves in rural life
through hands-on activities.
Players in the agritourism farm stay industry are expanding their footprint in
international markets like Europe, Asia-Pacific, and South America. Countries
with significant agrarian economies and cultures are attracting foreign
investors to set up farm stays.
Market Drivers
One of the key drivers for the agritourism farm stay market is the rising
popularity of farm-based recreation activities. Young tourists are displaying
strong inclination towards experiential tourism options that allow them to
engage in productive activities while holidaying. This will continue bolstering
demand for agritourism farm stays.
Market Restraints
High initial investment requirements for establishing agritourism farms can
restrain entrepreneurs from venturing into this industry. Setting up
recreational infrastructure and accommodation facilities involves substantial
capital costs. Additional operating expenses associated with farm stay
management need to be adequately supported through revenues to ensure
profitability.
Segment Analysis
The agritourism market is segmented based on type and activities. Farm tourism
is the dominating sub segment in the agritourism market. Farm tourism involves
visits to working farms for recreational and educational purposes. Visitors can
see farm animals and agricultural processes up close and participate in
activities like picking fresh fruits, vegetable harvesting, feeding animals
etc. which attracts more visitors and makes farm tourism the dominating sub
segment.
Global Analysis
North America region dominates the agritourism market due to presence of large
number of farms and agricultural lands in countries like United States and
Canada. United States is the fastest growing regional market owing to
increasing initiatives by state governments to promote agritourism. Europe is
also a prominent region due to growing trend of agritourism in countries like
France, Italy and Germany where visitors are attracted to rural lifestyle and
experience food culture and traditions. Asia Pacific region is expected to
witness highest growth during the forecast period due to rising popularity of
agritourism in developing countries like India and China.
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